This collection brings together illustration-led branding and promotional work, blending storytelling with visual identity. From a bold poster concept for Edinburgh Gin to playful promotional pieces for Scottish Gas at Murrayfield Stadium, each project explores how illustration can amplify brand character. Whether reimagining packaging for Origins GinZing or crafting punchy visuals for Leith Juice, these pieces are rooted in expressive design and a love for brands with strong personality. Some are live projects, others are passion-led redesigns — all are about using illustration to make a brand feel alive, memorable, and full of character.